BehaviourSim

Behavioural shopping research · any market, any language

See why they chose it, not just what.

BehaviourSim turns a 15-minute screen recording into a full behavioural interview — grounded transcripts, structured journeys, and AI follow-ups that quote the respondent back to themselves.

How it works

Runs in any country and language · respondents stay anonymous · panel-neutral

Example session · earbuds

7:20

User journey

  1. 00:04Opened their usual shopping app
  2. 00:22Searched “wireless earbuds under $100”
  3. 02:14Compared two brands · paused 40 s
  4. 06:48Added the cheaper pair to cart

AI follow-up

“You spent 40 seconds comparing those two pairs — what were you weighing up?”

How it works

From a phone recording to a client-ready insight.

  1. 01 · RECORD

    One tap, real shopping

    A personal link opens the mission. Respondents screen-record 10–15 minutes in the apps they really use — no account, no password.

  2. 02 · GROUND

    AI reads the whole journey

    Each video becomes a timestamped transcript, a structured user journey, and the product they settled on.

  3. 03 · PROBE

    Questions that quote them back

    Your fixed questions, plus AI follow-ups anchored to the moments that mattered in that session — in the respondent's language.

  4. 04 · SHIP

    Reel and rollup for your client

    Themes, drivers, highlight reels and a read-only share link, ready for the deck before the week is out.

Global by default

Pick any country and as many languages as it needs — instructions, questionnaires and AI follow-ups run in each one.

Zero respondent PII

Respondents exist as anonymous codes with device-locked links. Recruit with any panel or fieldwork partner.

Privacy built in

Consent on every link, a right-to-withdraw flow, raw-video retention limits and a full audit trail.